Role: Lead writer

It was the Covid pandemic. Marathons were cancelled and people couldn't even go for a run with their buddies. So how were they supposed to stay engaged and find community while apart? Nike partnered with R/GA London to create the Project Fearless Virtual Race, a virtual programme to bring a stronger sense of optimism to the community.

To help inspire people to keep moving, we created a Run Club City video series telling the stories of club members through the Nike Running Club App, along with editorial pieces on athletes' experiences and pre-race packs on nutrition, sleep and recovery. We also made curated playlists and printable race numbers to help create a feeling of togetherness and motivation.

Then on 11 April 2021, Nike hosted its first official Fearless Virtual Race through the Nike Running Club App to coincide with what should have been the Berlin Half and Milan and Paris Marathons.

“RUNNING IN A CITY IS THE BEST WAY TO FEEL ITS PULSE. POSTCODES BECOME PLAYGROUNDS, THE FAMILIAR TURNS INTO NEW ADVENTURES AND YOU FIND SPACES YOU DIDN’T EVEN KNOW EXISTED.”