the co—creators
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the co—creators 〰️
Role: Founder/creative director
Struggling to conceive doesn't have the best image, IVF is never met with a "good for you." It's met with pity and wrapped in shame. Shame that your body's not working properly, that sperm's doing backstroke with three heads, that ovaries have checked out, eggs have gone off, a uterus has retired.
Google defines infertility as a disability, a disease, with it bearing a stigma in some cultures. It needs a serious rebrand. So, that’s what I’m doing – collecting stories of different paths to parenthood. You can find them here.
