Nike x Gurls Talk

Role: Lead Writer/Creative Director

Girls are dropping out of sport just when their mental health can take a hit. When confidence can shift and being comfortable in your body can suddenly feel more complicated. Gurls Talk was already giving girls somewhere to make sense of it all. With Nike, we created a movement of movement – one that made sport less about competing or being good at it, and more about confidence, connection, release and belonging.

I led the editorial development and creative direction, researching, writing and shaping the podcast episodes, social presence and live events. What started as a small platform grew into a global community, with the podcast series, Spit Fire, Dream Higher documentary exploring what football can mean in young women’s lives, and events across London, Paris, Milan, Berlin, LA and Ghana. Today, Gurls Talk is still a place to move, talk and connect, where nothing’s taboo and everyone’s welcome.