Meta Quest 3
Role: Creative Director
As part of the Meta Quest 3 Expand Your World global launch, we wanted to create something specifically for the UK — an idea that would make the campaign feel relevant to a younger audience. The result was Thrillboards: billboards you could step inside.
For three days in Shoreditch, what looked like ordinary posters for Ghostbusters and The Walking Dead opened up into the worlds of the games. People could walk through them, put on a Meta Quest 3 and go from looking at an ad to playing the part.
It all started with a social post and swipe up to get tickets for the event.
Bespoke invite packages were sent out to content creators who shared them with their followers.
We then posted films of the experience on social.
And people came down to try it out themselves.
